The Challenge for us
This project was left unfinished by another company. Lingviny approached us with a workflow and a few screens which were not only incomplete but were not making much sense.
Our task was to:
- 1.Understand the bigger goal and come up with a better user flow.
- 2.Think through all the possible use-cases.
- 3.Design a seamless experience from writing an email to getting it translated including making payments to get the recipient’s reply.
We began analyzing the existing user flow and wireframes provided by the client. Our team looked at the challenge from a user’s perspective. We identified all the use-cases, problems and entry points. Then we came up with a comprehensive user flow after a few iterations, while discussing and understanding the pros and cons together with the client.
The goal was to keep the application extremely simple so even elderly users could perform actions without taking on any cognitive load. Wireframing and information architecture were the most challenging parts of the design process as we had to consider many points.
Our target was to enable users to translate their outgoing/incoming emails in many languages and in various tones. There were several other features like: proofreading, signature translation and easy cost calculation based on words; all of which was required to be converged in a single seamless experience. We went through a detailed discussion internally as well as with the client throughout the wireframing process and finally got the wireframes approved.
Since the goal was to keep the design minimal, usage of colors was mainly to provide hints, cues and for implementation of visual hierarchy by making different elements easier to scan.
Decojent worked on the project with a blend of pragmatic approach and creativity. They are meticulous and always receptive to feedback. We are so pleased with the outcome and look forward to a continued working relationship with them.- Kontastin Kulakov, Founder - Lingviny